This guide is intended to aid researchers who are relatively new to experiments to get started with experimental designs. Several design considerations are put forth in this guide including concerns that are somewhat unique to conducting experiments in the strategic management context. By no means is this guide intended to be fully exhaustive of all experimental considerations. Rather it should be used in conjunction with the main review paper forthcoming in the Journal of Management (Bolinger, Josefy, Stevenson & Hitt, 2021) and other best practice papers and texts on experimental research. We believe experiments constitute an underused complementary methodology that has significant potential for strategic management researchers and we hope this guide can serve as a catalyst for novel experimental work in our field.